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Copy MBA
Introduction
Welcome To Copy MBA (5:18)
Copywriting 101
What is copywriting? (4:14)
Copywriting FUNdamentals (8:15)
The Most Important Writing Structures (7:35)
Awareness Levels (6:42)
Market Research (18:13)
Direct Response Copy (16:53)
Brand Copy (21:11)
Write Like You Talk (or how your client talks) (21:01)
Creating Curiosity (5:00)
What Do People Want? (17:51)
Writing An E-commerce Email (25:26)
Writing An Ad (18:33)
Writing A Webinar + Sales Page (9:32)
Writing For Twitter (13:46)
Find Your Angle (13:16)
How To Write Faster (19:23)
Copywriter World (Do Not Do This) (6:40)
Writing Creatively
What Is Creativity? (20:24)
Storytelling (29:54)
Ethically Lying (8:12)
Ethically Stealing (13:49)
The Laws Of Creativity (relevance, realism, and resolution) (7:03)
Writing Professionally
Why Write Professionally? (5:21)
How To Speak In Code (12:19)
Making And Accepting Intros (5:57)
Giving And Handling Feedback (14:30)
Writing A Cold Email (14:15)
Sales
Sales call with the Loan Shark
E-com brand PT 1: Discovery Call
E-com brand PT 2: Loom Audit (9:21)
E-com brand PT 3: Closing Call
Bonus Content
Freelance Masterclass (117:14)
The Cold Email Accelerator
Creating Your Online Presence (Website + Email) (14:40)
Setting Up Email Campaigns For Clients (14:35)
Tax Stuff (9:30)
How To Practice (9:10)
Greatest Hits Breakdown (10:06)
Free Class Recording 6/8/23 (106:40)
First Client Playbook
The Cold Email Accelerator
#1 - Why Getting Clients Isn't Scary (6:51)
#2 - Setting Yourself Up For Success (6:49)
#3 - Creating Your Online Presence (14:40)
#4 - Finding Leads ON Social Media (6:20)
#5 - Finding Leads OFF Social Media (4:11)
#6 - Sending DMs (20:36)
#7 - Sending Emails (16:43)
#8 - The 7 Sales Commandments (8:10)
#9 - Sales Call Recording
#10 - Closing (8:52)
#11 - Getting Paid (12:23)
#12 - Onboarding Your client (4:28)
Important: Next Steps (5:45)
How Kevin Got To $40k/Month With Copywriting
The Lesson (35:08)
E-com brand PT 2: Loom Audit
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