You're In. Welcome To Copy MBA
Introduction
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Copywriting 101
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- What is copywriting? (4:14)
- Copywriting FUNdamentals (8:15)
- The Most Important Writing Structures (7:35)
- Awareness Levels (6:42)
- Market Research (18:13)
- Direct Response Copy (16:53)
- Brand Copy (21:11)
- Write Like You Talk (or how your client talks) (21:01)
- Creating Curiosity (5:00)
- What Do People Want? (17:51)
- Writing An E-commerce Email (25:26)
- Writing An Ad (18:33)
- Writing A Webinar + Sales Page (9:32)
- Writing For Twitter (13:46)
- Find Your Angle (13:16)
- How To Write Faster (19:23)
- Copywriter World (Do Not Do This) (6:40)
Writing Creatively
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Writing Professionally
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Sales
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Bonus Content
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First Client Playbook
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- The Cold Email Accelerator
- #1 - Why Getting Clients Isn't Scary (6:51)
- #2 - Setting Yourself Up For Success (6:49)
- #3 - Creating Your Online Presence (14:40)
- #4 - Finding Leads ON Social Media (6:20)
- #5 - Finding Leads OFF Social Media (4:11)
- #6 - Sending DMs (20:36)
- #7 - Sending Emails (16:43)
- #8 - The 7 Sales Commandments (8:10)
- #9 - Sales Call Recording
- #10 - Closing (8:52)
- #11 - Getting Paid (12:23)
- #12 - Onboarding Your client (4:28)
- Important: Next Steps (5:45)
How Kevin Got To $40k/Month With Copywriting
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